Project Fi introduces a whole new way to approach a wireless service. Through the 6 month life of the project, we were challenged to establish a design and animation language that communicated this. The work took on many different forms, iterations and paths, and even though we couldn't possibly squeeze all that goodness into the final spot (seen below), we fused together a montage of the journey.
Directed By: Oddfellows
Creative Direction: Chris Kelly
Art Direction: Colin Trenter
Executive Producer: TJ Kearney
Producer: Erica Kelly
Design: Yuki Yamada, Chris Kelly, Jarratt Moody, Gavin Potenza & Liz Meyer
Animation: Jordan Scott, Jarratt Moody, Chris Kelly, Colin Trenter, Stan Cameron