Over the course of 6 months, I worked in close collaboration with the team at Oddfellows to help bring to life Project Fi. Project Fi introduces a whole new way to approach a wireless service so we were challenged to establish a design and animation language that communicated this. Through the life of the project, the work took on many different forms, iterations and paths, and even though we couldn't possibly squeeze all that goodness into the final spot (seen below), we were able to fuse together a montage in remembrance of the journey we took to get to the finish line. Beer me.
Directed By: Oddfellows
Creative Director: Chris Kelly
Art Director: Colin Trenter
Designers: Yuki Yamada, Chris Kelly, Jarratt Moody, Gavin Potenza & Liz Meyer
Animators: Jordan Scott, Jarratt Moody, Chris Kelly, Colin Trenter, Stan Cameron
Executive Producer: TJ Kearney
Producer: Erica Kelly